Get to Know the Chief Brand Curator of Brown Jordan
Brown Jordan is a luxury outdoor furniture and it is really lucky to have hired Steve Elton. Elton has been the company’s chief brand curator and he really dedicated so many years in this business in which his passion lies. For thirty weekends per year, he would actually dedicate his time in travel to one of the company’s luxurious showrooms to be able to meet with clients, staff and customers and share his knowledge on design and in order to sell the merchandise.
Elton was actually hired as a sales rep for Brown Jordan in 1990 but such wasn’t the position that he was looking for. He actually wanted to be able to use his creativity. In his 20s, he actually attended a design school and had a class on branding. He was really inspired by the Brown Jordan ads that he saw. Then, he had it as a mission to work for the said company.
As one who grew up in New Jersey, he actually spent much of his time in playing sports. He was one good athlete and liked basketball but he always had such passion for design. He loved fabrics and he would often rearrange their home’s furniture. He wasn’t quite artistic but even at a young age, his teachers get his opinion on how to beautify the classroom.
Elton then got a job being a salesperson in such exclusive furniture store and supported his family. He then set his sights on Brown Jordan and he had been wooing the company for eight years. He sent out letters to the company’s head to ask for a job and then in an unexpected moment, the president appeared and was offered a job at Brown Jordan.
After so many years, Elton actually built a really strong reputation for knowing the company inside and out and became in-charge of overseeing the media. One turning point of his career was when he worked under Frinier. For two decades, Frinier has been the chief creative officer of Brown Jordan and he worked with Steve Elton on selection of the fabrics to be used for the furniture. Then Elton stepped up and became in charge of the different fabric selections and he traveled overseas in order to study fabrics as well as fashions.
When Frinier left Brown Jordan, Elton then became the chief branding officer and he loves relaying how one of the very iconic pieces of the company won such major award in industry design. For being with the company for 28 years, Elton really loves his job. He was actually honored with the 2018 Lifetime Achievement Award because of his excellent contributions.